Dowan Ahmet Company founder and Director

Producer/Director on all major Another Direction Ltd projects to date.

Given the range of clients, and the different programme types, that I have worked with/on, means that continually offering creative ideas, and also incorporating the ideas of clients and others into the productions has become integral to the process that I use. Working for so many different authorities and organisations, has meant that in order to produce truly successful products, I have had to research (often in very short periods of time), each individual organisation that has commissioned me, and incorporate the ethos of that organisation and the best way of reaching its target audience into the final product. This is something that is intrinsic to my creative process and something that I bring to every project.

Trevor Hails– Sound Engineer

Trevor has worked on all major Another Direction Ltd projects to date.

Trevor has worked in Television since 1973 and moved to Broadcast Television in 1979 where he specialised in sound with Thames Television Euston. He worked at Thames for 14 years until the end of Franchise, becoming a Sound Supervisor working on News, both studio based and on News gathering (ENG), Sport, Drama, Sit com, L.E. Current affairs, and Royal Variety Performances. Most of his work was on Live programming and some of the productions he worked on included; Rumpole Of The Old Bailey, Thames News, Hannay, Mid-week Sports Special, This Is Your Life, Winter Olympics from Seoul, Afternoon Plus, Rainbow, The Time The Place, Looks Familiar, Death On The Rock, TV Eye, Miss World, The Bob Hope Classic, Thames Telephon, Morecambe & Wise and “The Bill”. The original shot of Police’s feet on a cobbled street, used for the Title sequence of “The Bill” was shot on location for the Pilot programme at Trevor’s suggestion and used for Twenty years.

Paul McCann – DOP/1st assistant director

Paul is a vastly experienced 1st assistant director/DOP/Producer who has worked for Sky, Channel 4, and the BBC as well several high profile advertisements. A talented photographer in his own right, Paul is a versatile and very much valued member of the Another Direction ltd team.

Barry Hails– Cameraman

Barry has worked for Another Direction since 2003 on a vast range of projects. His keen eye for a cinematic shot plays a key role in the overall feel and process of communicating our films ideas and ethos. He produced an award winning short film for the Cobra Beer competition in 2005. His ability to use cameras ranging from pro-sumer to hi-end broadcast kit makes him a
versatile and dynamic member of the team.

Joe Puru– Editor

Joe Puru having studied all aspects of production at Ravensbourne College.  Has become most accomplished in postproduction. He has worked on many programmes for sports broadcasting, and has experience on Avid, Final Cut Pro and programmes such as After effects and Motion As well as image manipulation software. Joe is now an integral part of the Another Direction ltd postproduction team.

Samuel Owusu– Production/Marketing Manager

Samuel started working for Another Direction Ltd in 2006.

With a marketing and a communications background of 8 years, Samuel has worked for and been the representative of major companies such as BT  Sony, Ford Business Centre, Opal, Base Connections, NRS National Care, to name but a few. "In taking on the role of Production / Marketing Manager for Another Direction Ltd Samuel makes a point of assessing and developing a package that is unique to each individual company," and with a vast network of professional bodies, Another Direction Ltd can always provide what you want, when you want.

Dougal Alexander McCaskey - Domestic and International Promotions (joint lead)

After many years working internationally for some of the biggest companies in the world Dougal joined Another Direction ltd in 2010 to increase the company's profile on a world stage. 

Clarence Morfield - Domestic and International Promotions (joint lead)

Clarence has vast amounts of international experience particularly within the African continent and because of this has secured a pivotal role in promoting Another Direction ltd in emerging markets.

Our most experienced crew member is TREVOR HAILS the following is his C.V

Television Production Engineer specialising in Sound

• Multi-skilled media operator with considerable broadcast experience
• Trained sound engineer with broad mainstream television experience -
both studio and location based and own PSC Recordist equipment
• Highly skilled Sound Recordist and Engineer who has become competent
in PSC Camera Operation and Lighting Design
• Specialist in live television broadcast including two-way conference
linking and communications
• Extensive Electronic News Gathering (ENG) and Portable Single Camera
(PSC) experience
• Innovative in production techniques and problem solving
• Experience gained as Producer and Director of Corporate training and
information videos
• Training and Consultancy experience with corporate and public sector
clients including writing of a Sound Acquisition and Production course
• Experienced in all television systems, maintains a professional approach to
all aspects of production - understanding the needs of Directors,
Producers, Operatives and Production Schedules - and strives for best
practice in all aspects of media work
• High level of technical expertise and broad experience in personally
undertaking complex installations of studio, recording and video-editing
facilities
• Member of The Institute of Broadcast Sound

CAREER HISTORY

July 97 to June 2001 Freelance Consultancy & Training
Clients include a broad range within both the public and private sectors.
University of East London
Technical
Various technical consultancy contracts including:
- Design of Technical facilities
- Cabling infrastructure
- Installation of Radio Studio, Television Studio, High End DVC-Pro

Post Production Suite and Digital Music Studio
Production
Camera, lighting, sound and Post Production work on such productions as:
The TGTC Electronic Brochure, Edward Cullinan Architects Project, Fashion
department "Making a shirt" LDDC 3 screen Signature event Video
presentation, Docklands Campus Newsreel Videos with Time-lapse recording,
Set and Lighting camera design for AAVAA CD ROM production "Wigs of
Wonderment" and "Makeover". Through Splash, work covered: Learning
Support Services Induction Video, UEL Communities promotional video,
UEL Schools promotional video, staff induction video, The Lord Mayor's
opening of the New Docklands campus, coverage of the Mencap seminar at
the Dome, Royal Courts of Justice promotional video, Department of
Architecture APT video
Clients external to UEL
QVC
Sound engineering work in Studios and on location within the very busy
Sound department of QVC working on a regular basis having helped to set up
the department before going on air in October 1993.
Convergent Media Systems
Sound and Vision engineering work for Convergent - "Timecode Jamlocking"
2 camera shoots and working as sound Recordist for major clients
e.g. The Inland Revenue. Sound Recordist for Visage (affiliate of Convergent)
in Corporate Video production for the high end Motor car trade (Rolls Royce,
BMW, Renault, Rover and Land Rover)
Westminster Health Care
Production of a video presentation for a national seminar
Granite Productions
Consultancy, purchase of equipment, set-up of facilities and training staff
July 96 - July 97 Convergent Media Systems
Sound Recordist and engineer - see above
Mar 93 - July 96 University of East London
Employed to set up a new department called the Open Learning Unit which
later became known as Flute. Responsible for designing & specification of
building works and facilities within the new Learning Resource Centre at
Barking and the installation of production and post-production facilities.
Undertook various faculty-based project work including: New Technologies
Athene project for minority groups, Fashion videos on collars, plackets and
darts (commercially marketed), Science videos on Mitosis and the art of gene
cloning, Art & Design etching process video, Education mentoring video and
numerous others. Also undertook external, communities project work for
Barking & Dagenham Council and an independent UEL commissioned quality
audit video. The department pioneered the use of new technical equipment
and became one of the first clients within the UK to commission the EZ1
mini-DV Camcorder from Panasonic.

Feb 93 - Mar 93 (and beyond) Freelance Sound Recordist
Clients included:
Australian Broadcast Corporation, London News Network, BBC Newsroom
South East, Channel One News, Charter Broadcast, McAdam Productions,
Napier Productions (Vauxhall Cars & Lloyds of London), SeeSaw
Productions
Jun 79 - Feb 93 Thames Television
Jan 92 - Feb 93 Acting Deputy Head of Sound at Euston Studios
Responsible for the day-to-day crewing of Thames News, Mixing and Grams
Operating and employing freelance staff as required. Pioneering surround
sound for High Definition Television and NICAM stereo.
1981 - Jan 92 Studio Sound Supervisor
Responsible for supervising studio crews and sound requirements including
microphones, Fisher Booms, fold-back, communications, etc. Covered ENG
crew work and outside broadcasts
Jun 79 - 1981 Junior Sound Technician
Work at Thames covered studio, location and news work. Areas of work covered
News, Light Entertainment, Children's TV, Sport, Drama, Current Affairs and
Comedy. Major Programmes regularly worked included:
Thames News, This is Your Life, The City Programme, TV Eye, Help, Election
Specials, Afternoon Plus, Looks Familiar, Midweek Sports Special, Boxing, Winter
Olympics, London Night Out, Des O Connor Now, Thames Telethons, Film
Premieres, Hannay, Golf, Football, Horse Racing, Shelley, Rumpole of the Old
Bailey, Rainbow, Cowboys, London Embassy, Cover, The Bill, The Money
Programme, Royal Variety performances the last Morecambe and Wise Television
film, 80 Gracious years and many others. Electronic News Gathering involved
covering news stories across London and the South-East.
1973 - June 79 North East London Polytechnic
Technician - AVA Department. Umatic video editing, camera and sound.
Designing and building system control equipment and servicing all kinds of
AV equipment. Recording educational materials off-air.
1971 - 1973 Polytechnic of Central London
Lab. Technician - Electronics Department. Preparing and building experiment
set-ups for HNC & HND Course assignment work. Project work and
maintenance
Professional Qualifications
City & Guilds Radio, Television & Electronics Course 222 Pt I (distinction) & Pt II
(credit)
BKTS (Thames) Stereo Production
Many production seminars and short courses
Member of: The Institute of Broadcast Sound